From $500 leads
to as low as $8.

Generic creative was hiding the difference.

Revive Dental needed a more effective way to generate qualified implant leads. Their prior agency, a dental-focused agency, used a plug-and-play system with clients that didn't give them the attention or special treatment they deserved - it ignored a huge element, which is pushing a business's differentiators, or points of differences, treating them like every other company.

Revive's prior advertising was of low creative quality, did not properly take into account the target audience, nor the viewing experienced and effectiveness of the creative. It ultimately produced low lead volume, poor conversion rates, and costs as high as $500 per lead. Revive also struggled to communicate what made their practice different in a highly competitive market, where price often overshadowed value.

Measure before making.

We analyzed existing marketing, messaging, video, and ad results through our Screen Smarts report, benchmarked creative ROI, and collaborated with a trusted ad-management partner.

A system, not a single spot.

We began by analyzing Revive's existing marketing, messaging, and video strategy to identify what was limiting performance using our "Screen Smarts" report. From there, we developed a content and advertising approach focused on addressing patient objections, clearly communicating Revive's unique value, and improving lead quality, with the ultimate goal of positive ROI from creative and ad management. The deliverables included a 60, 30, and 15 second ad in various formats, with alternate hooks and body content filmed at time of production to allow for future versioning that would adapt monthly to reported ad performance.

Beyond producing commercial video content, we created a plan for and shot regular YouTube educational content to build trust with patients prior to their consultation. We also helped Revive clearly define their target audience, document their customer profile from demo to psychographics, as well as refine their messaging, optimized video implementation across their marketing, improved their in-house studio setup, provided ongoing on-camera coaching, and brought in and collaborated with a trusted advertising partner to maximize campaign performance.

More leads. Lower cost. Repeatable growth.

The new strategy transformed Revive's lead generation. Without increasing ad spend, lead volume quadrupled, while cost per lead dropped from approximately $500 to as low as $8. Campaigns consistently outperformed industry benchmarks, achieving 15–20% better ad performance than the typical implant marketing campaign.

Over approximately 10 months, the new system generated three times more leads than Revive's previous agency while creating a repeatable video production process that continues to support long-term business growth.

Ongoing YouTube-style content also improved trust between doctor and patient, improved patient service, and more by answering common questions, helping patients make educated decisions, and reduced time spent by Revive staff answering repetitive questions, among other impacts.

“...produced a commercial for our dental implant center and continues to come by once a month to shoot more videos to help educate patients on dental implants. It has been a great experience! I am the one standing in front of the camera and he has been my coach. We have worked with other people in the past with good results, but I feel with Occulus we have been getting great results. I feel his coaching has made my camera presence a better representation of me. His expertise is great. He is very professional. You'll be very happy with their work!”