Brand clarity + client education / Renew Full Arch Lab
Specialist expertise.
A clearer story.
Making the people, personality, and clinical expertise behind a doctor-operated dental lab immediately clear.
01 / Challenge
A rare advantage, hidden in a crowded market.
Renew Full Arch Lab needed to stand out in an increasingly crowded dental lab market. With more non-specialist and lab-tech-run labs competing for attention, they needed a stronger visual identity and clearer storytelling to communicate what made them different.
Their biggest differentiator was also their strongest Unique Selling Proposition (USP): Renew is a specialist, doctor-operated lab run by two experienced prosthodontists—a rare advantage in their industry that needed to be made immediately clear to potential clients.
The original website was a simple two-page site with very little information or branding. A later redesign improved the site, but initially did not include most of the branding videos. The comparisons below show that later site before and after the video content was implemented.
02 / Approach
Start with the people and the questions.
We developed a video strategy designed to communicate Renew’s USPs, personality, and expertise while addressing common objections and questions from potential clients.
Process
- Business Discovery & Audience Understanding
- Creative Direction & Storytelling Strategy
- Video Production Planning
- Video Production & Post-Production
03 / Solution
Build a library that works across the client journey.
The work combined founder storytelling, clinical education, client proof, and content for sales and onboarding.
The creative direction intentionally moved away from the forgettable visual style common among dental labs, giving Renew a more distinctive and memorable presence.
Every video on Renew’s current website was created by Occulus Films. Meet Kent is featured here, with Meet Dr. Nate Farley, the client testimonial, and the short Why Go Digital videos available below.
Post Production Process
- Founder & Doctor Video Editing
- Client Testimonial Editing
- Color Grading
- Website Video Assets
- Sales & Onboarding Video Deliverables
- Multi-Platform Video Optimization
Deliverables
- Founder videos highlighting the lab’s expertise, approach, and USPs
- Doctor/founder introduction videos designed to build familiarity and trust
- Dynamic looping background video to create a stronger website experience
- Client testimonial video to provide social proof
- Pitch video supporting a new sales approach
- Onboarding videos for potential and incoming clients
- Video content designed to answer common questions and reduce repetitive customer service interactions
The website, before and after video
These screenshots compare the later redesigned website before and after our video content was implemented. They do not show Renew’s original, minimally branded two-page website. Open any screenshot to inspect the full page.
Before video implementation
After video implementation
More from this project
One strategy. Multiple ways to connect.
04 / Results
Clarity people can see.
Renew started with a very basic website and limited opportunities to communicate what made the lab different. The new video-driven approach transformed how their expertise, personality, and value were presented online.
The biggest impact was clarity. Potential clients can now immediately understand why Renew is different: they are working with a lab operated by two friendly, highly experienced prosthodontists, rather than a conventional non-specialist lab.
The new video assets also helped address objections, answer common questions, strengthen trust, and create a smoother customer experience throughout the sales and onboarding process.